Client

Gupy - Brazil

Gupy is an HR technology company that provides tools for hiring, employee development and engagement.

Project overview

Different products, same ecosystem

The task was to design responsive webpages for Gupy's new website, with the main objective being to showcase Gupy as an ecosystem of products that work together to meet the needs of their users. We approached this challenge by developing a scalable and flexible design system that incorporated animations to highlight the key features of each product. Our focus was on emphasizing how each product addresses specific user needs, crafting distinct environments for each product, while ensuring that the overall website maintained a cohesive unity. This approach allowed us to display the unique solutions provided by Gupy's products, while still presenting them as part of a full ecosystem of solutions.

Stages

Research

Design system

Sitemap

Solution

Our design connects Gupy's products to its brand by associating each product with a specific brand color, icons, and photography models while prioritizing the use of consistent components and animation patterns, strategically creating areas that showcased the associations between products.

By using these elements, we aimed for a strong visual connection between each product and the overall brand. This approach allowed us to highlight Gupy's diverse offerings while maintaining a unified experience for users, reinforcing the idea of a comprehensive ecosystem of solutions.